Does trying to do good equate to doing no harm? ethical dimensions of social marketing
(2009)
Presentation / Conference
Eagle, L., Tapp, A., Bird, S., & Spotswood, F. (2009, July). Does trying to do good equate to doing no harm? ethical dimensions of social marketing. Paper presented at Academy of Marketing Science World Congress, Oslo, Norway
All Outputs (2)
Does trying to do good equate to doing no harm? Ethical dimensions to social marketing (2009)
Presentation / Conference
Eagle, L., Bird, S., Tapp, A., & Spotswood, F. (2009, June). Does trying to do good equate to doing no harm? Ethical dimensions to social marketing. Paper presented at Academy of Marketing Science Conference, Oslo, Norway