The strategic value of direct marketing: Expanding its role within the company, Paper 2
(2001)
Journal Article
Tapp, A. (2001). The strategic value of direct marketing: Expanding its role within the company, Paper 2. Journal of Database Marketing and Customer Strategy Management, 9(2), 105-113. https://doi.org/10.1057/palgrave.jdm.3240065
All Outputs (2)
The strategic value of direct marketing: What are we good at? Part 1 (2001)
Journal Article
Tapp, A. (2001). The strategic value of direct marketing: What are we good at? Part 1. Journal of Database Marketing and Customer Strategy Management, 9(1), 144-156. https://doi.org/10.1057/palgrave.jdm.3240053