The need for effective internal marketing to support external social marketing strategies
(2008)
Presentation / Conference
Bird, S., Eagle, L., Tapp, A., & Spotswood, F. (2008, September). The need for effective internal marketing to support external social marketing strategies. Paper presented at World Social Marketing Conference, Brighton, UK
All Outputs (3)
A good theory – But does it work in practice? A critique of the transtheoretical model (2008)
Presentation / Conference
Eagle, L., Bird, S., Tapp, A., & Spotswood, F. (2008, September). A good theory – But does it work in practice? A critique of the transtheoretical model. Paper presented at World Social Marketing Conference, Brighton, UK
The use of social marketing to reduce problem gambling: The implications for public health (2008)
Presentation / Conference
Powell, J., & Tapp, A. (2008, June). The use of social marketing to reduce problem gambling: The implications for public health. Paper presented at Addressing Problem Gambling Conference, Auckland, New Zealand