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Becoming independent: Distribution after the multiplex

Lees, Dominic; Sexton, Max


Max Sexton


Anna Weinstein


This chapter provides an overall understanding of how online distribution has impacted on directing for independent films. It seeks to offer insights into the opportunities for directors to find distribution online, analysing new strategies that can build a career as the director of independent films. It argues that for independent films to succeed online a director continues to need an awareness of his/her audience outside of the traditional cinema, and the complex response of viewers to the labels, ‘British’ and ‘independent’, as well as ‘online’.
The chapter uses a detailed case study of the independent release of the feature film, Papadopoulos and Sons (2012), by UK writer-director Markus Markou, demonstrating innovations in marketing and distribution strategies that are available to filmmakers.


Lees, D., & Sexton, M. (2017). Becoming independent: Distribution after the multiplex. In A. Weinstein (Ed.), Perform: Directing for the ScreenRoutledge Focail Press

Publication Date Feb 15, 2017
Peer Reviewed Peer Reviewed
Series Title Perform
Book Title Perform: Directing for the Screen
ISBN 9781317370697
Keywords film, distribution, online, film directing
Public URL
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