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Attracting convention and exhibition attendance to complex MICE venues: Emerging data from Macao

Zhang, Linjue; Whitfield, Julie; Dioko, Leonardo Don A.N.; Webber, Don; Zhang, Liang

Authors

Linjue Zhang

Julie Whitfield

Leonardo Don A.N. Dioko

Liang Zhang



Abstract

This study presents an importance-performance analysis of multi-level attributes (event, facility and destination) evaluated by delegates attending an exhibition event in a 'complex meetings, incentive, convention or exhibition (MICE) venue' in greater China (mainland China, Hong Kong, Macao and Taiwan). The study's findings expound the relevance of various attributes in light of the emergence of complex MICE venues and destination resorts and, in particular, emphasizes the relative importance of destination - vis-à-vis facility - and core event-related attributes towards determining exhibition attendance. © 2012 John Wiley & Sons, Ltd.

Journal Article Type Article
Publication Date Jan 1, 2014
Journal International Journal of Tourism Research
Print ISSN 1099-2340
Electronic ISSN 1522-1970
Publisher Wiley
Peer Reviewed Peer Reviewed
Volume 16
Issue 2
Pages 169-179
APA6 Citation Zhang, L., Whitfield, J., Dioko, L. D. A., Webber, D., & Zhang, L. (2014). Attracting convention and exhibition attendance to complex MICE venues: Emerging data from Macao. International Journal of Tourism Research, 16(2), 169-179. https://doi.org/10.1002/jtr.1911
DOI https://doi.org/10.1002/jtr.1911
Keywords exhibition attendance, destination attributes, MICE, business tourism
Publisher URL http://dx.doi.org/10.1002/jtr.1911
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