Attracting convention and exhibition attendance to complex MICE venues: Emerging data from Macao

Zhang, Linjue; Whitfield, Julie; Dioko, Leonardo Don A.N.; Webber, Don; Zhang, Liang

Abstract

This study presents an importance-performance analysis of multi-level attributes (event, facility and destination) evaluated by delegates attending an exhibition event in a 'complex meetings, incentive, convention or exhibition (MICE) venue' in greater China (mainland China, Hong Kong, Macao and Taiwan). The study's findings expound the relevance of various attributes in light of the emergence of complex MICE venues and destination resorts and, in particular, emphasizes the relative importance of destination - vis-à-vis facility - and core event-related attributes towards determining exhibition attendance. © 2012 John Wiley & Sons, Ltd.

Citation

Zhang, L., Whitfield, J., Dioko, L. D. A., Webber, D., & Zhang, L. (2014). Attracting convention and exhibition attendance to complex MICE venues: Emerging data from Macao. International Journal of Tourism Research, 16(2), 169-179. https://doi.org/10.1002/jtr.1911

• Journal Article Type: Article
• Publication Date: Jan 1, 2014
• Journal: International Journal of Tourism Research
• Print ISSN: 1099-2340
• Electronic ISSN: 1522-1970
• Publisher: Wiley
• Peer Reviewed: Peer Reviewed
• Volume: 16
• Issue: 2
• Pages: 169-179
• DOI: https://doi.org/10.1002/jtr.1911
• Keywords: exhibition attendance, destination attributes, MICE, business tourism
• Public URL: https://uwe-repository.worktribe.com/output/820971
• Publisher URL: http://dx.doi.org/10.1002/jtr.1911