Clive Nancarrow Clive.Nancarrow@uwe.ac.uk
Professor Emeritus
An analysis of the concept of cool and its marketing implications
Nancarrow, Clive; Nancarrow, Pamela; Page, Julie
Authors
Pamela Nancarrow
Julie Page
Citation
Nancarrow, C., Nancarrow, P., & Page, J. (2002). An analysis of the concept of cool and its marketing implications. Journal of Consumer Behaviour, 1(4), https://doi.org/10.1002/cb.77
| Journal Article Type | Article |
|---|---|
| Publication Date | Jun 1, 2002 |
| Deposit Date | Jan 19, 2020 |
| Journal | Journal of Consumer Behaviour |
| Print ISSN | 1472-0817 |
| Publisher | Wiley |
| Peer Reviewed | Peer Reviewed |
| Volume | 1 |
| Issue | 4 |
| DOI | https://doi.org/10.1002/cb.77 |
| Public URL | https://uwe-repository.worktribe.com/output/5184312 |
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