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Marketing information systems in public services: Paying lip service to customer satisfaction?

Taylor, W. A.; Wright, G. H.; Ashry, N. Y.; Carruthers, Janet

Authors

W. A. Taylor

G. H. Wright

N. Y. Ashry



Citation

Taylor, W. A., Wright, G. H., Ashry, N. Y., & Carruthers, J. (2000, November). Marketing information systems in public services: Paying lip service to customer satisfaction?. Paper presented at ANZMAC 2000. Visionary Marketing for the 21th Century: Facing the Challenge, School of Marketing and Management, Griffith University - Gold Coast

Presentation Conference Type Conference Paper (unpublished)
Conference Name ANZMAC 2000. Visionary Marketing for the 21th Century: Facing the Challenge
Conference Location School of Marketing and Management, Griffith University - Gold Coast
Start Date Nov 28, 2000
End Date Dec 1, 2000
Publication Date Jan 1, 2000
Peer Reviewed Peer Reviewed
Keywords marketing information systems, public services, customer satisfaction
Public URL https://uwe-repository.worktribe.com/output/1096009
Publisher URL http://pandora.nla.gov.au/pan/25410/20020805-0000/130.195.95.71_8081/www/ANZMAC2000/home.htm


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