L. M. Hunt
A doctor's dilemma: Does direct to the consumer promotion of prescription drugs change marketing communication channels and doctor-patient relationships?
Hunt, L. M.; Eagle, Lynne; Shergill, G.
Authors
Lynne Eagle
G. Shergill
Citation
Hunt, L. M., Eagle, L., & Shergill, G. (2002). A doctor's dilemma: Does direct to the consumer promotion of prescription drugs change marketing communication channels and doctor-patient relationships?
Report Type | Discussion Paper |
---|---|
Publication Date | Jan 1, 2002 |
Peer Reviewed | Peer Reviewed |
Keywords | doctor, direct to the consumer, promotion, prescription drugs, marketing communication channels, doctor-patient relationship |
Public URL | https://uwe-repository.worktribe.com/output/1083113 |
Publisher URL | http://www.massey.ac.nz/massey/home.cfm |
Downloadable Citations
About UWE Bristol Research Repository
Administrator e-mail: repository@uwe.ac.uk
This application uses the following open-source libraries:
SheetJS Community Edition
Apache License Version 2.0 (http://www.apache.org/licenses/)
PDF.js
Apache License Version 2.0 (http://www.apache.org/licenses/)
Font Awesome
SIL OFL 1.1 (http://scripts.sil.org/OFL)
MIT License (http://opensource.org/licenses/mit-license.html)
CC BY 3.0 ( http://creativecommons.org/licenses/by/3.0/)
Powered by Worktribe © 2024
Advanced Search