Ebi Marandi
The role of empathy in relationship marketing
Marandi, Ebi; Ranchhod, A.
Authors
A. Ranchhod
Citation
Marandi, E., & Ranchhod, A. (2003, July). The role of empathy in relationship marketing. Paper presented at Academy of Marketing Conference
| Presentation Conference Type | Conference Paper (unpublished) |
|---|---|
| Conference Name | Academy of Marketing Conference |
| Start Date | Jul 1, 2003 |
| End Date | Jul 1, 2003 |
| Publication Date | Jul 1, 2003 |
| Peer Reviewed | Peer Reviewed |
| Keywords | empathy, relationship marketing |
| Publisher URL | http://www.academyofmarketing.org/conference-history/conference-history.html |