Skip to main content

Research Repository

Advanced Search

The role of empathy in relationship marketing

Marandi, Ebi; Ranchhod, A.


Ebi Marandi

A. Ranchhod


Marandi, E., & Ranchhod, A. (2003, July). The role of empathy in relationship marketing. Paper presented at Academy of Marketing Conference, Birmingham, UK

Presentation Conference Type Conference Paper (unpublished)
Conference Name Academy of Marketing Conference
Conference Location Birmingham, UK
Start Date Jul 1, 2003
End Date Jul 1, 2003
Publication Date Jul 1, 2003
Peer Reviewed Peer Reviewed
Keywords empathy, relationship marketing
Public URL
Publisher URL

Downloadable Citations