@conference { , title = {The role of empathy in relationship marketing}, conference = {Academy of Marketing Conference}, publicationstatus = {Unpublished}, url = {https://uwe-repository.worktribe.com/output/1069005}, keyword = {Bristol Leadership and Change Centre, empathy, relationship marketing}, year = {2003}, author = {Marandi, Ebi and Ranchhod, A.} }