Jenny Lloyd
Keeping the baby and the bathwater: Scoping a new model of political brand communication
Lloyd, Jenny
Authors
Citation
Lloyd, J. (2009, June). Keeping the baby and the bathwater: Scoping a new model of political brand communication. Paper presented at 8th International Congress of the International Association on Public and Non-profit Marketing, Valencia, Spain
| Presentation Conference Type | Conference Paper (unpublished) |
|---|---|
| Conference Name | 8th International Congress of the International Association on Public and Non-profit Marketing |
| Conference Location | Valencia, Spain |
| Start Date | Jun 1, 2009 |
| End Date | Jun 1, 2009 |
| Publication Date | Jan 1, 2009 |
| Peer Reviewed | Peer Reviewed |
| Keywords | political brand communication |
| Public URL | https://uwe-repository.worktribe.com/output/1004007 |
| Additional Information | Additional Information : Awarded the ‘Best Paper in Conference’ award |
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