Review of Martin Lindstrom, Buyology
(2010)
Journal Article
Albertson, D. N. (2010). Review of Martin Lindstrom, Buyology. AJOB Neuroscience, 1(1), 73-74. https://doi.org/10.1080/21507740903520174
In his most recent offering, Buyology, marketing guru Martin Lindstrom takes readers behind the curtain for a look at the use of neuroscience in furthering the goals of the advertising industry. Buyology is ripe with interesting stories providing ins... Read More about Review of Martin Lindstrom, Buyology.