Review of Martin Lindstrom, Buyology

Albertson, Dawn N.

Abstract

In his most recent offering, Buyology, marketing guru Martin Lindstrom takes readers behind the curtain for a look at the use of neuroscience in furthering the goals of the advertising industry. Buyology is ripe with interesting stories providing insight into the history and current applications of marketing tools such as product placement, the use of rituals in advertising, and the manipulation of multiple sensory modalities to get us to buy. Lindstrom explains and explores things familiar to readers, including preferences for Coke or Pepsi, American Idol, Marlboro country, and the Mini Cooper. Classic published studies are referenced in relation to explaining phenomenon seen in advertising, and a good deal of time is spent recounting the triumphs of Lindstrom's own scientific collaborations in neuromarketing. From the perspective of the general public, this book is not only entertaining but leaves the reader feeling smarter and “in the know.”

Citation

Albertson, D. N. (2010). Review of Martin Lindstrom, Buyology. AJOB Neuroscience, 1(1), 73-74. https://doi.org/10.1080/21507740903520174

• Journal Article Type: Book Review
• Online Publication Date: Feb 17, 2017
• Publication Date: Mar 1, 2010
• Deposit Date: Jun 20, 2023
• Journal: AJOB Neuroscience
• Print ISSN: 2150-7740
• Electronic ISSN: 2150-7759
• Publisher: Taylor & Francis (Routledge)
• Peer Reviewed: Not Peer Reviewed
• Volume: 1
• Issue: 1
• Pages: 73-74
• Item Discussed: Buyology: Truth and Lies About Why We Buy, by Martin Lindstrom. Published: October 21, 2008 by Doubleday, 9780385523882
• DOI: https://doi.org/10.1080/21507740903520174
• Keywords: General Neuroscience
• Public URL: https://uwe-repository.worktribe.com/output/10867924
• Publisher URL: https://www.tandfonline.com/doi/full/10.1080/21507740903520174
• Related Public URLs: https://www.goodreads.com/en/book/show/2848658