Effects of interactive real-time simulations and humanoid avatars on consumers' responses in online house products marketing
(2014)
Journal Article
Mahdjoubi, L., Hao Koh, J., & Moobela, C. (2014). Effects of interactive real-time simulations and humanoid avatars on consumers' responses in online house products marketing. Computer-Aided Civil and Infrastructure Engineering, 29(1), 31-46. https://doi.org/10.1111/j.1467-8667.2012.00775.x
Interactive product presentation techniques have recently gained importance in online marketing of house products. Real-time simulation offers a high level interactive presentation with more powerful features to present product functions and variatio... Read More about Effects of interactive real-time simulations and humanoid avatars on consumers' responses in online house products marketing.