Political virtue out of necessity. First steps in re-engaging the electorate
(2004)
Presentation / Conference Contribution
Outputs (64)
Cross-cultural comparison of food in the children’s media environment in New Zealand and Japan (2004)
Presentation / Conference Contribution
Conflicting messages: Marketing communication issues and the obesity epidemic (2004)
Presentation / Conference Contribution
Child consumers of advertising: Differences across deciles (2004)
Presentation / Conference Contribution
Direct to consumer drug advertising in New Zealand (2004)
Presentation / Conference Contribution
IMC evolution: Examining the evidence (2004)
Journal Article
Complexity, quality and project performance: Towards an extended project life cycle model (2004)
Presentation / Conference Contribution
Plenary paper, invited and sponsored by the National Institute for Quality and Standards
Donor trust and relationship commitment in the U.K. charity sector: The impact on behavior (2004)
Journal Article
This article explores the relationship between trust, relationship commitment, and giving behavior. It operationalizes trust and commitment by developing measurement scales for each construct. The technique of structural equation modeling is used to... Read More about Donor trust and relationship commitment in the U.K. charity sector: The impact on behavior.
Stock market development and economic growth: The causal linkage (2004)
Journal Article
Managing customers in financial services: The role of the marketing function in e-commerce (2004)
Presentation / Conference Contribution