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Donor trust and relationship commitment in the U.K. charity sector: The impact on behavior

Sargeant, Adrian; Lee, Stephen

Authors

Adrian Sargeant

Stephen Lee



Abstract

This article explores the relationship between trust, relationship commitment, and giving behavior. It operationalizes trust and commitment by developing measurement scales for each construct. The technique of structural equation modeling is used to determine whether trust directly affects giving behavior or whether its effects are mediated by commitment. It is concluded that commitment plays a mediating role, and implications for professional fundraising practice are discussed.

Journal Article Type Article
Publication Date Jun 1, 2004
Journal Nonprofit and Voluntary Sector Quarterly
Print ISSN 0899-7640
Publisher SAGE Publications
Peer Reviewed Peer Reviewed
Volume 33
Issue 2
Pages 185-202
DOI https://doi.org/10.1177/0899764004263321
Keywords donor, commitment, charity
Public URL https://uwe-repository.worktribe.com/output/1059827
Publisher URL http://dx.doi.org/10.1177/0899764004263321


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