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IMC evolution: Examining the evidence

Eagle, Lynne; Kitchen, Philip J


Lynne Eagle

Philip J Kitchen


Eagle, L., & Kitchen, P. J. (2004). IMC evolution: Examining the evidence

Journal Article Type Article
Publication Date Jun 1, 2004
Journal Proceedings of the ESOMAR/Advertising Research Foundation Worldwide Audience Measurement Conference
Peer Reviewed Peer Reviewed
Pages 9-32
ISBN 9283113608
Keywords IMC evolution
Public URL
Publisher URL

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