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IMC evolution: Examining the evidence

Eagle, Lynne; Kitchen, Philip J

Authors

Lynne Eagle

Philip J Kitchen



Citation

Eagle, L., & Kitchen, P. J. (2004). IMC evolution: Examining the evidence

Journal Article Type Article
Publication Date Jun 1, 2004
Journal Proceedings of the ESOMAR/Advertising Research Foundation Worldwide Audience Measurement Conference
Peer Reviewed Peer Reviewed
Pages 9-32
ISBN 9283113608
Keywords IMC evolution
Public URL https://uwe-repository.worktribe.com/output/1059965
Publisher URL http://www.thearf.org/




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