Lynne Eagle
IMC evolution: Examining the evidence
Eagle, Lynne; Kitchen, Philip J
Authors
Philip J Kitchen
Citation
Eagle, L., & Kitchen, P. J. (2004). IMC evolution: Examining the evidence
| Journal Article Type | Article |
|---|---|
| Publication Date | Jun 1, 2004 |
| Journal | Proceedings of the ESOMAR/Advertising Research Foundation Worldwide Audience Measurement Conference |
| Peer Reviewed | Peer Reviewed |
| Pages | 9-32 |
| ISBN | 9283113608 |
| Keywords | IMC evolution |
| Publisher URL | http://www.thearf.org/ |