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Conflicting messages: Marketing communication issues and the obesity epidemic

Eagle, Lynne; Bulmer, S.; Kitchen, Philip J; Hawkins, J.C


Lynne Eagle

S. Bulmer

Philip J Kitchen

J.C Hawkins

Presentation Conference Type Conference Paper (unpublished)
Conference Name Corporate and Marketing Communications Conference
Start Date Jun 9, 2004
End Date Jun 9, 2004
Publication Date Jan 1, 2004
Peer Reviewed Peer Reviewed
Keywords marketing, communication, obesity
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