Lynne Eagle
Conflicting messages: Marketing communication issues and the obesity epidemic
Eagle, Lynne; Bulmer, S.; Kitchen, Philip J; Hawkins, J.C
Authors
S. Bulmer
Philip J Kitchen
J.C Hawkins
Citation
Eagle, L., Bulmer, S., Kitchen, P. J., & Hawkins, J. (2004, June). Conflicting messages: Marketing communication issues and the obesity epidemic. Paper presented at Corporate and Marketing Communications Conference, Warwick, UK
Presentation Conference Type | Conference Paper (unpublished) |
---|---|
Conference Name | Corporate and Marketing Communications Conference |
Conference Location | Warwick, UK |
Start Date | Jun 9, 2004 |
End Date | Jun 9, 2004 |
Publication Date | Jan 1, 2004 |
Peer Reviewed | Peer Reviewed |
Keywords | marketing, communication, obesity |
Public URL | https://uwe-repository.worktribe.com/output/1064609 |
Publisher URL | http://www.cmc-conference.com/ |
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