Outputs (53)

A case study of a social marketing brand: The image of cycling in the UK (2011)
Presentation / Conference Contribution

From transparency to invisibility: the implications of different behaviour change mechanisms for social marketers (2011)
Presentation / Conference Contribution

Using social marketing to encourage teenage mums to breastfeed (2011)
Presentation / Conference Contribution

Social marketing and social influences: Using social ecology as a theoretical framework (2010)
Journal Article

Social marketing has traditionally been dominated by an individualistic model of design. In this work, the authors apply a social ecology model to the theory and practice of social marketing, demonstrating that a multilevel framework is required to f... Read More about Social marketing and social influences: Using social ecology as a theoretical framework.

Binge Drinking: A tribal brand for socio-economically disadvantaged young people? (2010)
Presentation / Conference Contribution

Field-capital theory and its implications for marketing (2010)
Journal Article

Purpose: This paper seeks to explore the applicability and implications of Bourdieu's field-capital theory for marketing using original research with a typical European society. Bourdieu's field-capital theory proposes that people acquire economic, s... Read More about Field-capital theory and its implications for marketing.

Socio cultural change: The key to social marketing success? A case study of increasing exercise in working class communities (2010)
Journal Article

Research leading to social marketing solutions to encourage breastfeeding amongst teenage mothers in hard to reach communities: report prepared for Bristol PCT, September 2009 (2009)
Report

Does trying to do good equate to doing no harm? ethical dimensions of social marketing (2009)
Presentation / Conference Contribution

Does trying to do good equate to doing no harm? Ethical dimensions to social marketing (2009)
Presentation / Conference Contribution