Mario Vafeas' Outputs (2)

Agencies and clients: Co-creation in a key B2B relationship (2014)
Presentation / Conference Contribution

This is an empirical study of co-creation in the context of the relationship between clients and their advertising agencies. This is the first study to conduct dyadic interviews with a number of clients and their agencies in examining the co-creation... Read More about Agencies and clients: Co-creation in a key B2B relationship.

Agencies and Clients – a very special relationship 1 (2014)
Presentation / Conference Contribution

Findings from Hughes and Vafeas first stage of research on marketing agencies and clients.