The interpersonal world of direct marketing: Examining conventions of quality at UK farmers' markets
(2006)
Journal Article
Kirwan, J. (2006). The interpersonal world of direct marketing: Examining conventions of quality at UK farmers' markets. Journal of Rural Studies, 22(3), 301-312. https://doi.org/10.1016/j.jrurstud.2005.09.001
Inherent within emerging new food supply chains (FSCs) in the UK in recent years, and in particular those based upon direct marketing, is the (re)connection of production-consumption processes and concomitantly producers and consumers. New forms of c... Read More about The interpersonal world of direct marketing: Examining conventions of quality at UK farmers' markets.