Mobilising differential visions for new product innovation
(2012)
Journal Article
Sarpong, D., & MacLean, M. (2012). Mobilising differential visions for new product innovation. Technovation, 32(12), 694-702. https://doi.org/10.1016/j.technovation.2012.07.003
In contexts of complexity and high uncertainty, turning the differing visions of stakeholders into a shared attainable vision is crucial to the creation, validation and acceptance of a realized innovation. This paper seeks to explore the contingency... Read More about Mobilising differential visions for new product innovation.