All Outputs (3)

Often overlooked: formative evaluation in the development of ScienceComics (2009)
Journal Article
Weitkamp, E., & Featherstone, H. (2009). Often overlooked: formative evaluation in the development of ScienceComics. JCOM: Journal of Science Communication, 8(4), A04

Formative evaluation should play a key role in the development of a science communication project or initiative. Such research is vital to understanding the needs and interests of the audience or participants; meeting these needs and interests helps... Read More about Often overlooked: formative evaluation in the development of ScienceComics.

Evolving science communication: learn, adapt, collaborate (2009)
Report
Bultitude, K., Featherstone, H., & Wilkinson, C. (2009). Evolving science communication: learn, adapt, collaborate

In March 2009 the Science Communication Unit (SCU) at the University of the West of England, Bristol (UWE) hosted a symposium to investigate key issues around transferability and sustainability in science communication and public engagement. The symp... Read More about Evolving science communication: learn, adapt, collaborate.

Defining issue-based publics for public engagement: Climate change as a case study (2009)
Journal Article
Featherstone, H., Weitkamp, E., Ling, K., & Burnet, F. (2009). Defining issue-based publics for public engagement: Climate change as a case study. Public Understanding of Science, 18(2), 214-228. https://doi.org/10.1177/0963662507082890

Understanding your audiences' perceptions is key to the success of any communication campaign. This research note outlines a pilot study using the Situational Model of publics to segment the broader public. Focus groups were used to study publics' un... Read More about Defining issue-based publics for public engagement: Climate change as a case study.