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Scenario thinking in product innovation teams: A practice approach (2010)
Thesis
Sarpong, D. Scenario thinking in product innovation teams: A practice approach. (Thesis). University of the West of England. Retrieved from https://uwe-repository.worktribe.com/output/974236

The overall strategic emphasis on new product development is reflected in the exploration and exploitation of value relevant for sustainable competitive advantage. However, traditional management approaches have been inadequate in meeting this strate... Read More about Scenario thinking in product innovation teams: A practice approach.