Marketing communications implications of children's new electronic media use: A survey of parental opinions and perceptions
(2003)
Journal Article
Eagle, L., Bulmer, S., & De Bruin, A. (2003). Marketing communications implications of children's new electronic media use: A survey of parental opinions and perceptions. Journal of Marketing Communications, 9(3), 129-146. https://doi.org/10.1080/1352726032000088904
Currently new electronic media, the Internet in particular, are poised to become a major part of the marketing and communications mix, not only for adults but also children. This poses challenges and heralds a new debate on both protection of the you... Read More about Marketing communications implications of children's new electronic media use: A survey of parental opinions and perceptions.