Guest editorial: Challenges and opportunities for increasingly turbulent times in business markets
(2023)
Journal Article
Ruizalba, J. L., Rodriguez-Molina, M. A., & Da Silva Filipe Soares, A. (2023). Guest editorial: Challenges and opportunities for increasingly turbulent times in business markets. Journal of Business and Industrial Marketing, 38(2), 269-271. https://doi.org/10.1108/JBIM-02-2023-603
Business-to-business (B2B) services marketing strategies have evolved at a rapid pace, as have the methodologies used in service marketing research (Keränen and Prior, 2020). However, the pandemic is still having a significant impact on business mode... Read More about Guest editorial: Challenges and opportunities for increasingly turbulent times in business markets.