Internal marketing as a new alternative for the service employees' performance: An empirical study
(2011)
Journal Article
Bellaouaied, M., & Gam, . A. (2011). Internal marketing as a new alternative for the service employees' performance: An empirical study. Revista de Comunicare şi Marketing, 139-159
The increasing importance of relational marketing in the service sector as underlined by several authors and particularly by Berry (1983) culminates in a new marketing orientation toward internal marketing, even suggesting a significant impact of the... Read More about Internal marketing as a new alternative for the service employees' performance: An empirical study.