How formalization impedes employee creativity and organizational innovation: A case of advertising agencies in Pakistan
(2018)
Journal Article
Bilal, A., Mushtaq Ahmad, H., & Majid, F. (2018). How formalization impedes employee creativity and organizational innovation: A case of advertising agencies in Pakistan. NUML International Journal of Business & Management, 13(1), 66-78
Based on control-creativity paradox, the study aims to investigate the relationship between formalization, creativity and innovation. Using survey-based questionnaire the data were collected from 309 creative departments’ emp... Read More about How formalization impedes employee creativity and organizational innovation: A case of advertising agencies in Pakistan.