Does service innovation mirror product innovation? A multi-method study with successful evidence case from Turkey
(2013)
Journal Article
Berber, A., Pekdemir, I., Rofcanin, Y., & Sen, Y. (2013). Does service innovation mirror product innovation? A multi-method study with successful evidence case from Turkey. International Journal of Business Innovation and Research, 7(6), 699-716. https://doi.org/10.1504/IJBIR.2013.056742
This study is an attempt to analyse differences between product and service innovation processes. There is almost consensus among scholars about the steps and approaches regarding product innovation. Yet, for service innovation perspectives, scholars... Read More about Does service innovation mirror product innovation? A multi-method study with successful evidence case from Turkey.