All Outputs (6)

Discretion and complexity in customer focused environments (2012)
Journal Article
Angelis, J., Parry, G., & Macintyre, M. (2012). Discretion and complexity in customer focused environments. European Management Journal, 30(5), 466-472. https://doi.org/10.1016/j.emj.2012.05.005

Operations have traditionally focused on reductive analysis; transactional processes open to mass-customisation and standardisation. This study proposes that service complexity created by extensive 'reasonable' customer demand limits the ability to s... Read More about Discretion and complexity in customer focused environments.

Understanding complex service systems through different lenses: An overview (2012)
Journal Article
Briscoe, G., Keränen, K., & Parry, G. (2012). Understanding complex service systems through different lenses: An overview. European Management Journal, 30(5), 418-426. https://doi.org/10.1016/j.emj.2012.06.004

The 2011 Grand Challenge in Service conference aimed to explore, analyse and evaluate complex service systems. A case scenario, improving the perception of safety in the London Borough of Sutton, provided a common context to link participant contribu... Read More about Understanding complex service systems through different lenses: An overview.

An engineering systems approach to strategic change: The case of the European Automotive Industry (2012)
Journal Article
Parry, G., & Roehrich, J. (2012). An engineering systems approach to strategic change: The case of the European Automotive Industry. Strategic Change, 21(5/6), 249-262. https://doi.org/10.1002/jsc.1907

Build to Order [BTO] refers to a demand driven production approach where the majority of products and components are scheduled and built in response to a confirmed order received for it from a final customer. A £23m EU project involving leading auto... Read More about An engineering systems approach to strategic change: The case of the European Automotive Industry.

Transitioning from a goods-dominant to a service-dominant logic: Visualising the value proposition of Rolls-Royce (2012)
Journal Article
Ng, I., Parry, G., Smith, L., Maull, R., & Briscoe, G. (2012). Transitioning from a goods-dominant to a service-dominant logic: Visualising the value proposition of Rolls-Royce. Journal of Service Management, 23(3), 416-439. https://doi.org/10.1108/09564231211248480

Purpose: The purpose of this paper is to present a visualisation of the firm's offering from a service-dominant logic (S-DLogic) perspective. The case of Rolls-Royce is presented as an avenue through which to explore an alternative view of the firm's... Read More about Transitioning from a goods-dominant to a service-dominant logic: Visualising the value proposition of Rolls-Royce.

Going with the flow: A systems approach to how an academic health science centre creates value through collaboration (2012)
Journal Article
Ng, I., Parry, G., Davies, S., & Lim, W. M. (2012). Going with the flow: A systems approach to how an academic health science centre creates value through collaboration. Executive Briefing,

This briefing looks at the case of Cambridge University Health Partners, the management organisation of the Cambridge Academic Health Science Centre (AHSC). An AHSC is a partnership between one or more universities and healthcare providers focusing o... Read More about Going with the flow: A systems approach to how an academic health science centre creates value through collaboration.

Servitisation and value co-production in the UK music industry: An empirical study of Consumer Attitudes (2012)
Journal Article
Parry, G., Bustinza, O. F., & Vendrell-Herrero, F. (2012). Servitisation and value co-production in the UK music industry: An empirical study of Consumer Attitudes. International Journal of Production Economics, 135(1), 320-332. https://doi.org/10.1016/j.ijpe.2011.08.006

Since the rise of music on the internet the record industry has reported falling total sales revenues. This has occurred at a time when technology has radically increased choice, availability and the opportunity for the consumer to purchase music. To... Read More about Servitisation and value co-production in the UK music industry: An empirical study of Consumer Attitudes.