"If only I had taken the other road...": Regret, risk and reinforced learning in informed route-choice
(2013)
Journal Article
Ben-Elia, E., Ishaq, R., & Shiftan, Y. (2013). "If only I had taken the other road...": Regret, risk and reinforced learning in informed route-choice. Transportation, 40(2), 269-293. https://doi.org/10.1007/s11116-012-9426-5
This paper presents a study of the effect of regret on route choice behavior when both descriptional information and experiential feedback on choice outcomes are provided. The relevance of Regret Theory in travel behavior has been well demonstrated i... Read More about "If only I had taken the other road...": Regret, risk and reinforced learning in informed route-choice.