All Outputs (29)

Quality in project environments: A nonconventional agenda (2000)
Journal Article

A growing body of evidence indicates the emerging applications of projects and their role in modern businesses. The agreement over project success criteria and delivery of a quality product still remains a key managerial concern. Underlying theoretic... Read More about Quality in project environments: A nonconventional agenda.

Customer lifetime value and marketing strategy: How to forge the link (2000)
Journal Article

Donor retention: Some reflections on current practice (2000)
Presentation / Conference Contribution

Predicting donor value: the role of perceptions (2000)
Presentation / Conference Contribution

Perceptual determinants of donor value (2000)
Presentation / Conference Contribution

A world on the move (2000)
Presentation / Conference Contribution

Managing donor defection: Why should donors stop giving (2000)
Presentation / Conference Contribution

How to build donor loyalty (2000)
Presentation / Conference Contribution

Nonprofit customer retention: Why do donors quit? (2000)
Presentation / Conference Contribution

Public trust and confidence (2000)
Presentation / Conference Contribution

Bluffers guide to lifetime value (2000)
Presentation / Conference Contribution

Building donor loyalty through lifetime value (2000)
Presentation / Conference Contribution

Towards a contextual model for sports organisations: Considerations for web site strategies (2000)
Presentation / Conference Contribution

Is internal marketing really important? An examination of internal service quality perceptions from a UK Banking perspective (2000)
Presentation / Conference Contribution

Market segmentation in the Indonesian banking sector: The relationship between demographics and desired customer benefits (2000)
Journal Article

The recent economic turmoil in Indonesia has hit the financial service sector hard. Consumer confidence in banks is low and institutions are having to work harder than ever to recruit and retain their customers. In this article the potential for bank... Read More about Market segmentation in the Indonesian banking sector: The relationship between demographics and desired customer benefits.

Modelling internal communications in the financial services sector (2000)
Journal Article

The increasingly competitive financial service environment has recently forced organizations to consider the role that their employees might play in the attainment of a genuinely sustainable source of competitive advantage. The role of internal commu... Read More about Modelling internal communications in the financial services sector.

Emerging trends in the use of the Internet – lessons from the football sector (2000)
Journal Article

Literature findings suggest a powerful role for Web sites in football club marketing. The authors used this as a springboard for an exploratory study which combined qualitative interviews with empirical observations of football Web sites. Links were... Read More about Emerging trends in the use of the Internet – lessons from the football sector.

Maintaining the funding base: Finding and keeping donors (2000)
Presentation / Conference Contribution

Operationalising the marketing concept: Just what can be achieved when you get it right? (2000)
Journal Article

Widening the appeal of charity (2000)
Journal Article