Adrian Sargeant
Building donor loyalty through lifetime value
Sargeant, Adrian
Authors
Citation
Sargeant, A. (2000, June). Building donor loyalty through lifetime value. Paper presented at La Asociacion Mexicana de Profesionales en Obtencion de Fondos y Desarrollo Institucional A.C., Philanthropy Conference, Mexico City, Mexico
| Presentation Conference Type | Conference Paper (unpublished) |
|---|---|
| Conference Name | La Asociacion Mexicana de Profesionales en Obtencion de Fondos y Desarrollo Institucional A.C., Philanthropy Conference |
| Conference Location | Mexico City, Mexico |
| Start Date | Jun 9, 2000 |
| End Date | Jun 9, 2000 |
| Publication Date | Nov 1, 2000 |
| Peer Reviewed | Not Peer Reviewed |
| Keywords | donor loyalty, lifetime value |
| Public URL | https://uwe-repository.worktribe.com/output/1092461 |
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