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Is internal marketing really important? An examination of internal service quality perceptions from a UK Banking perspective

Asif, S.; Sargeant, Adrian

Authors

S. Asif

Adrian Sargeant



Citation

Asif, S., & Sargeant, A. (2000, May). Is internal marketing really important? An examination of internal service quality perceptions from a UK Banking perspective. Paper presented at Annual Conference, Academy of Marketing Science, XXIII, Montreal

Presentation Conference Type Conference Paper (unpublished)
Conference Name Annual Conference, Academy of Marketing Science, XXIII
Conference Location Montreal
Start Date May 24, 2000
End Date May 27, 2000
Publication Date May 1, 2000
Peer Reviewed Not Peer Reviewed
Pages 354-360
Keywords internal marketing, UK, banking
Public URL https://uwe-repository.worktribe.com/output/1093293
Publisher URL http://www.ams-web.org/displaycommon.cfm?an=2


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