Is internal marketing really important? An examination of internal service quality perceptions from a UK Banking perspective

Asif, S.; Sargeant, Adrian

S. Asif

Adrian Sargeant

Presentation Conference Type	Conference Paper (unpublished)
Conference Name	Annual Conference, Academy of Marketing Science, XXIII
Start Date	May 24, 2000
End Date	May 27, 2000
Publication Date	May 1, 2000
Peer Reviewed	Not Peer Reviewed
Pages	354-360
Keywords	internal marketing, UK, banking
Public URL	https://uwe-repository.worktribe.com/output/1093293
Publisher URL	http://www.ams-web.org/displaycommon.cfm?an=2