Adrian Sargeant
Perceptual determinants of donor value
Sargeant, Adrian; Ford, J. B.; West, D. C.
Authors
J. B. Ford
D. C. West
Citation
Sargeant, A., Ford, J. B., & West, D. C. (2000, October). Perceptual determinants of donor value. Paper presented at Direct Marketing Association Annual Conference, New Orleans
| Presentation Conference Type | Conference Paper (unpublished) |
|---|---|
| Conference Name | Direct Marketing Association Annual Conference |
| Conference Location | New Orleans |
| Start Date | Oct 1, 2000 |
| End Date | Oct 1, 2000 |
| Publication Date | Oct 1, 2000 |
| Peer Reviewed | Not Peer Reviewed |
| Keywords | perceptual determinants, donor value |
| Public URL | https://uwe-repository.worktribe.com/output/1092625 |
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