All Outputs (7)

Introducing social practices theory to the social marketing agenda (2015)
Presentation / Conference
Spotswood, F. (2015, April). Introducing social practices theory to the social marketing agenda. Presented at World Social Marketing Conference, Sydney, Australia

This paper introduces Social Practices Theory (SPT) as a way of facilitating necessary evolution in social marketing. SPT conceptualises individuals as carriers of practices comprising materials, competences and meanings (Shove et al., 2012). The the... Read More about Introducing social practices theory to the social marketing agenda.

Using social practice theory to frame the contribution of social marketing in the multidisciplinary future of ‘behaviour change’ (2014)
Presentation / Conference
Spotswood, F. (2014, September). Using social practice theory to frame the contribution of social marketing in the multidisciplinary future of ‘behaviour change’. Presented at Broadening the scope, Open University, Milton Keynes, UK

Background The 2011 House of Lords Behaviour Change report concluded that ‘behaviour change’ must become multi-disciplinary, criticising the government’s myopic commitment to ‘nudge’. It emphasised that any single-approach strategy will fail to tac... Read More about Using social practice theory to frame the contribution of social marketing in the multidisciplinary future of ‘behaviour change’.

What the next generation of social marketers think (2013)
Presentation / Conference
Spotswood, F. (2013, April). What the next generation of social marketers think

Poverty, power and politics: Considerations for engaging citizens in social marketing programmes (2012)
Presentation / Conference
Collins, K., Spotswood, F., & Manning, L. (2012, November). Poverty, power and politics: Considerations for engaging citizens in social marketing programmes. Paper presented at European Social Marketing Conference, Lisbon, November 2012, Lisbon, Portugal

'Binge Drinking': A tribal brand for socio-economically disadvantaged young people? (2010)
Presentation / Conference
Spotswood, F., & Tapp, A. (2010, April). 'Binge Drinking': A tribal brand for socio-economically disadvantaged young people?. Paper presented at 6th International Colloquium, ESADE Business School, Barcelona, Spain

Internal marketing to support social marketing: A case study from the Fire & Rescue Service (2008)
Presentation / Conference
Bird, S., Eagle, L., Tapp, A., & Spotswood, F. (2008, September). Internal marketing to support social marketing: A case study from the Fire & Rescue Service. Paper presented at World Social Marketing Conference, Brighton

Does trying to do good equate to doing no harm? Ethical dimensions of social marketing (2008)
Presentation / Conference
Eagle, L., Bird, S., Tapp, A., & Spotswood, F. (2008, September). Does trying to do good equate to doing no harm? Ethical dimensions of social marketing. Paper presented at World Social Marketing Conference, Brighton