Professionalism as a soft skill: The social construction of worker identity in India’s new services economy
(2023)
Journal Article
Ray, A. (2024). Professionalism as a soft skill: The social construction of worker identity in India’s new services economy. Third World Quarterly, 45(4), 790-809. https://doi.org/10.1080/01436597.2023.2223133
Once a popular buzzword for multinational corporations, ‘professionalism’ has now become a common catchphrase in India’s emerging services economy. Today, youth aspiring to join entry-level services roles such as those in call centres, retail, and co... Read More about Professionalism as a soft skill: The social construction of worker identity in India’s new services economy.