All Outputs (2)

Practice-theoretical possibilities for social marketing: Two fields learning from each other (2017)
Journal Article
Spotswood, F., Chatterton, T., Morey, Y., & Spear, S. (2017). Practice-theoretical possibilities for social marketing: Two fields learning from each other. Journal of Social Marketing, 7(2), 156-171

This paper introduces key concepts from practice theory to the social change agenda, and draws on the unique contributions of the social marketing field. Practice theory has underpinned a growing stream of research in pro-environmental studies seekin... Read More about Practice-theoretical possibilities for social marketing: Two fields learning from each other.

The development of a framework for effective interdisciplinary behaviour change project management (2017)
Journal Article
Spotswood, F., & Warren, S. (2017). The development of a framework for effective interdisciplinary behaviour change project management. Social Business, 7(1), 7-26. https://doi.org/10.1362/204440817X14970183097821

Purpose: Interdisciplinary interventions for behaviour change are increasingly being considered a standard to aim for to maximise the potential for effective change of behaviours which have complex, multi-layered and interrelated causes. Despite cons... Read More about The development of a framework for effective interdisciplinary behaviour change project management.