An exploratory content analysis of dark tourism websites
(2015)
Presentation / Conference
Carruthers, J., & Krisjanous, J. (2015, July). An exploratory content analysis of dark tourism websites. Paper presented at Academy of Marketing: The Magic of Marketing (2015), Limerick, Ireland
Dark tourism is increasing in popularity world-wide and websites are an important means to communicate with target markets. This paper discusses an exploratory qualitative content analysis of websites from several countries and ranging from the darke... Read More about An exploratory content analysis of dark tourism websites.