The Brand Equity of the Liberal Democrats in the 2010 General Election: A National and Local Perspective
(2013)
Journal Article
Smith, G., & Spotswood, F. (2013). The Brand Equity of the Liberal Democrats in the 2010 General Election: A National and Local Perspective. Journal of Political Marketing, 12(2-3), 182-196. https://doi.org/10.1080/15377857.2013.781478
This paper considers the Liberal Democrat party as a brand, using appropriate branding concepts to analyze the fortunes of the party during the 2010 General Election. It explains Nick Clegg as a key influence on the brand's image nationally (the part... Read More about The Brand Equity of the Liberal Democrats in the 2010 General Election: A National and Local Perspective.