Exploring generation Z consumers’ purchase intention towards green products during the COVID-19 pandemic in China
(2024)
Journal Article
han, J., Prabhakar, G., Luo, X., & Tseng, H. T. (2024). Exploring generation Z consumers’ purchase intention towards green products during the COVID-19 pandemic in China. e-Prime - Advances in Electrical Engineering, Electronics and Energy, 8, Article 100552. https://doi.org/10.1016/j.prime.2024.100552
China's Generation Z consumers are gradually developing an awareness of environmental issues and a willingness to purchase green products. Meanwhile, the COVID-19 pandemic has affected various traditional industries worldwide. This study aims to expl... Read More about Exploring generation Z consumers’ purchase intention towards green products during the COVID-19 pandemic in China.