Academic research into marketing: Many publications, but little impact?
(2018)
Journal Article
Hughes, T., Stone, M., Aravopoulou, E., Tiu Wright, L., & Machtynger, L. (2018). Academic research into marketing: Many publications, but little impact?. Cogent Business and Management, 5(1), 1-18. https://doi.org/10.1080/23311975.2018.1516108
© 2018, © 2018 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. This article reviews some issues associated with the way in which academic research into marketing is evaluated by UK educ... Read More about Academic research into marketing: Many publications, but little impact?.