All Outputs (3)

Adopting selfservice technology to do more with less (2013)
Journal Article
Hilton, T., Hughes, T., Little, E., & Marandi, E. (2013). Adopting selfservice technology to do more with less. Journal of Services Marketing, 27(1), 3-12. https://doi.org/10.1108/08876041311296338

Employees have traditionally played a major role in the customer's service experience. Yet selfservice technology (SST) replaces the customerservice employee experience with a customertechnology experience. This paper seeks to use a servicedomina... Read More about Adopting selfservice technology to do more with less.

Marketing as an applied science: Lessons from other business disciplines (2012)
Journal Article
Hughes, T., Bence, D., Grisoni, L., O'Regan, N., & Wornham, D. (2012). Marketing as an applied science: Lessons from other business disciplines. European Journal of Marketing, 46(1), 92-111. https://doi.org/10.1108/03090561211189257

Purpose: This paper seeks to investigate what the marketing field can learn, with regard to the academic/practitioner divide, from other management disciplines that have a range of different relationships with their respective practitioners. Design/m... Read More about Marketing as an applied science: Lessons from other business disciplines.

Achieving effective academic/practitioner knowledge exchange in marketing (2008)
Journal Article
Hughes, T., Tapp, A., & Hughes, R. (2008). Achieving effective academic/practitioner knowledge exchange in marketing. Journal of Marketing Management, 24(1-2), 221-240. https://doi.org/10.1362/026725708X274019

Marketing management research and teaching has been criticised for some time as being divorced from practice. However, there has been little research into the nature of knowledge exchange between academics and practitioners in the marketing field. In... Read More about Achieving effective academic/practitioner knowledge exchange in marketing.