Regaining a seat at the table: Marketing management and the e-service opportunity
(2007)
Journal Article
Hughes, T. (2007). Regaining a seat at the table: Marketing management and the e-service opportunity. Journal of Services Marketing, 21(4), 270-280. https://doi.org/10.1108/08876040710758577
Purpose - The study outlined in this paper seeks to deepen one's understanding of the theoretical and practical implications for marketing management where an internet component has been added to the business. Design/methodology/approach - Cases were... Read More about Regaining a seat at the table: Marketing management and the e-service opportunity.