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All Outputs (2)

The credibility issue: closing the academic/practitioner gap (2008)
Journal Article
Hughes, T., O'Regan, N., & Wornham, D. (2008). The credibility issue: closing the academic/practitioner gap. Strategic Change, 17(7-8), 215-233. https://doi.org/10.1002/jsc.828

The literature is highly critical of the business–academia relationship and there is a lack of congruence between strategic management research conducted by academics and that used by practitioners. There is also a lack of models of collaborative res... Read More about The credibility issue: closing the academic/practitioner gap.

Knowledge exchange and the opportunities for Marketing Intelligence & Planning (2008)
Journal Article
Hughes, T. (2008). Knowledge exchange and the opportunities for Marketing Intelligence & Planning. Marketing Intelligence and Planning, 26(5), 435-440. https://doi.org/10.1108/02634500810894299

Purpose The purpose of this paper is to put forward some ideas on how Marketing Intelligence & Planning (MIP) might further pursue its crossover mission in the future. Design/methodology/approach The paper is a viewpoint contribution based on the aut... Read More about Knowledge exchange and the opportunities for Marketing Intelligence & Planning.