Leadership and branding in business schools: A Bourdieusian analysis
(2014)
Journal Article
Naidoo, R., Gosling, J., Bolden, R., O'Brien, A., & Hawkins, B. (2014). Leadership and branding in business schools: A Bourdieusian analysis. Higher Education Research and Development, 33(1), 144-156. https://doi.org/10.1080/07294360.2013.864612
This paper explores the growth of corporate branding in higher education (HE) and its use by academic and professional managers as a mechanism for not only enhancing institutional reputation but also for facilitating internal culture change. It uses... Read More about Leadership and branding in business schools: A Bourdieusian analysis.