Internal marketing: Focus on practice
(2009)
Journal Article
Anosike, U. P., & Ahmed, P. K. (2009). Internal marketing: Focus on practice. International Journal of Management Practice, 3(4), 369-382. https://doi.org/10.1504/IJMP.2009.026962
Most studies in Internal Marketing (IM) are divorced from the realities that management practitioners encounter in the flow of everyday organisational life. Although some studies have called for the incorporation of practitioner 'voice' in IM researc... Read More about Internal marketing: Focus on practice.