Integrating internal customer orientation, internal service quality, and customer orientation in the banking sector: An empirical study
(2010)
Journal Article
Anosike, U. P., & Eid, R. (2011). Integrating internal customer orientation, internal service quality, and customer orientation in the banking sector: An empirical study. Service Industries Journal, 31(14), 2487-2505. https://doi.org/10.1080/02642069.2010.504822
The purpose of this paper is to examine the interrelationships between internal customer orientation (ICO), internal service quality (ISQ), and customer orientation (CO) to develop and test a conceptual model of the antecedents of CO in the banking s... Read More about Integrating internal customer orientation, internal service quality, and customer orientation in the banking sector: An empirical study.